Mark Passerini

Co-Founder

Om of Medicine, Illinois Cannabis Industry Association

Committed to creating a responsible, compassionate, ethical, and united cannabis industry focused on the science and research of the plant.

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Tags

dispensary lobbying advocacy medical marijuana operations community involvement cannabis business development start up sales

Biography

With more than 25 years of experience in all aspects of marketing, sales and sales management in a variety of industries including renewable and energy efficient technologies, Mark is the co-founder of the Om of Medicine, a medical cannabis provisioning center in Ann Arbor, MI. He founded the Ann Arbor Medical Cannabis Guild which he served as president for its first two years and currently serves as the government liaison for the Michigan chapter of Americans for Safe Access (ASA). He is also the Founding President of the Illinois Cannabis Industry Association (ILCIA).

Mark was instrumental in crafting local licensing and zoning ordinances with the City of Ann Arbor and is currently working with various state legislators to further clarify existing Michigan laws to ensure patient access. He was an early member of the ArcView group, a private cannabis investment and market research firm. Mark has the honor of organizing and emceeing Hash Bash, the nation's longest running cannabis reform rally since 2013. Mark is often invited to speak at numerous industry events on the topic of responsible dispensary operations. Mark has made it his mission to reverse the numerous injustices that the prohibition on cannabis has led to. His interest in the cannabis sector stems from not only his love for the plant but also from his passion for the promise of a natural, holistic alternative.

In his spare time, Mark enjoys travel as a medium to learn and understand diverse human perspectives. When in the Midwest, he sits on the Professional Board and is a volunteer hospital magician at Open Heart Magic, a non-profit organization dedicated to using the therapeutic power of magic and laughter to energize and strengthen critically ill children in area hospitals.

 

 

Experience

Co-Founder

Om of Medicine
July 2010 - present

Om of Medicine is not just an entity, it represents an ideal. Founded in 2010 in order to provide the safest and most secure access to the highest quality medical cannabis for the patients of the State of Michigan. Both founders and all employees subscribe to the underlying principle of compassion coupled with excellence. Om is dedicated to the production of medical cannabis through use of organic and renewable means. Om hosts monthly classes, seminars, comedy shows, & talent shows providing cannabis education, information, and entertainment to our community. There truly is no place like Om!

Founding President

Illinois Cannabis Industry Association (ILCIA)
December 2013 - November 2016

The ILCIA is a trade association advocating for laws, regulations and public policies that foster a healthy, professional and accountable medical cannabis industry in our state. I am focused on improving regulations for business owners, advocating for the education of qualified patients and medical professionals, driving membership and event coordination.

Advisory Board Member

Cannafit
July 2015 - February 2016

Cannafit will be the FitBit® of the $3.5B legal Cannabis industry. We provide regulatory compliance, dosage tracking and ideal consumer consumption standards for the Cannabis Industry. We accomplish this via an online health & wellness platform that plans, tracks & records THC / CBD dosing. We combine this function with proper diet, nutrition & exercise tools which regulates cannabis use and optimizes effectiveness. 

Member

The ArcView Group
February 2012 - present

Founded in March of 2010, The ArcView Group is facilitating the emergence of the legal cannabis industry by connecting forward-thinking investors, visionary entrepreneurs, and cannabis consumers in an effort to meet the expanding and changing needs of responsible cultivators, dispensaries, and consumers nationwide. Mark was one of the first 12 members of the now almost 600 member group!

Business Development

Orion Energy Systems, Inc
February 2009 - March 2010

Responsible for educating commercial and industrial clients on energy efficient technologies designed to reduce their operating costs leading to positive cash flow.  Generated new business, developed ROI proposals, managed existing customers, conducted field audits, and oversaw projects from start to finish.

National Sales Manager

Renewable Choice Energy
May 2007 - October 2008

Closed the third largest deal in the company's six year history the first month on the field
Responsible for cold-calling on top-level Fortune 500 executives as well as on medium sized companies
Consult clients/prospects on their carbon footprint and recommend mitigation strategies using renewables
Create the most effective communication/marketing plan to maximize the clients' investment

General Sales Manager

Bentley Lamborghini Gold Coast
June 2003 - February 2007

Liaison between factory and dealer, in charge of new car inventory for Lamborghini and Infiniti
Managed, trained, and motivated a team of 8 salespeople that continually exceeded monthly goals
Responsible for closing a majority of the dealership's sales
Facilitated the buy/sell from Fletcher Jones Infiniti to Infiniti Gold Coast
Top producing salesperson since inception of dealership (Personally amassed over $33 million in gross sales)
Current record holder for most units sold in any one month

National Sales Manager

Iceberg Enterprises
August 2001 - May 2003

Managed a salary/commissioned national sales team of 80, responsible for $18 million in sales
Oversaw and implemented strategies to establish growth while maintaining current key accounts
Traveled 80% of the time calling on key accounts, training/motivating sales reps, and working trade shows
Interacted with sales team, as well as marketing, customer service and distribution departments to ensure a seamless operation and excellent customer service
Developed key marketing pieces that were used to generate sales throughout the country

Education

University of Michigan

Bachelor's Degree
1993 - 1997

Other

Publications

Om's cannabis research study
Published in the June, 2016 edition of the Journal of Pain
March 2016

Medical Cannabis Use Is Associated With Decreased Opiate Medication Use in a Retrospective Cross-Sectional Survey of Patients With Chronic Pain

  • Cannabis use was associated with 64% lower opioid use in patients with chronic pain.
  • Cannabis use was associated with better quality of life in patients with chronic pain.
  • Cannabis use was associated with fewer medication side effects and medications used.

Languages

Italian Spanish

Volunteer

Professional Board Member, Volunteer Hospital Magician

Open Heart Magic (Children)
August 2014 - present

The mission of Open Heart Magic is to use the therapeutic power of magic and laughter to energize and strengthen seriously ill children in the Chicago, Ann Arbor, & Cleveland area hospitals, and aid their healing. We strive to reach young patients one-by-one regardless of their disease, medical situation or physical ability so that all children may benefit from this engaging and entertaining therapy.

1/20/2017 10:53:22 AM,
Mark Passerini replied:
We use MMJ Menu at our facility in Ann Arbor.  They are owned by Weedmaps, the service is free, and the experience has been adequate thus far.  However, we will be transitioning to a different, compliant system once the State's seed to sale laws go into effect at the end of this year.  
6/17/2016 4:23:00 PM,
Mark Passerini replied:

Currently, the medical program is in the middle of a 4 year 'pilot program' set to sunset January 1st of 2018.  Recently, a bill (SB 10) has passed the Illinois legislature which would extend the program until 2020 and adds PTSD to the list of qualifying conditions. A second bill (SB 2228), also recently passed and would decriminalize possession of up to 10 grams of cannabis eliminating the possibility of arrest, jail, and a criminal record.  Both of these bills are expected to be signed by Governor Rauner in the next 60 days and give hope to the patients, caregivers, business owners, and advocates in Illinois that adult-use may not be too far behind.