Any financial product that claims not to need KYC is highly dubious. Further, any financial product that doesn't have a securities/corporate lawyer on the senior team trained in either NYC or London in a silk stocking law firm or mega-investment bank, I personally would avoid. The securities/corporate lawyers in NYC and London tend to be financial law experts. It's a super complicated and specialized area of law really only practiced in financial center cities, NYC and London being the biggest and most stringent in regulation. So if you are looking at a new asset class, i.e. crypto-currencies, that's whose legal opinion I would be comfortable relying on. That's my quick check for fintech products.